The 500 - #115 - The Who Sell Out - The Who

I was inspired by a podcast called The 500 hosted by New York-based comedian Josh Adam Meyers. His goal, and mine, is to explore Rolling Stone Magazine's 2012 edition of The 500 Greatest Albums of All Time.

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Album #:115
Album Title: The Who Sell Out 
Artist: The Who
Genre: Rock, Art Pop, Power Pop, Mod Pop
Recorded: Multiple Studios in London, Nashville, Los Angeles and New York

Released: December, 1967
My age at release: 2
How familiar was I with it before this week: Somewhat
Is it on the 2020 list? Yes, at #316, dropping 201 places

Song I am putting on my Spotify Playlist: I Can See For Miles

In the mid‑eighties, during a stretch when my Who obsession was in full bloom, I must have picked up The Who Sell Out a dozen times in local record shops, debating whether to add it to my growing collection. The cover alone made it hard to resist. Guitarist/singer Pete Townshend rolling an oversized deodorant stick under his arm beside lead vocalist Roger Daltrey, soaking in a bathtub of baked beans. Flip it over and the spoof ads continue. There is drummer Keith Moon smearing acne cream across his face, and bassist John Entwistle draped in cheetah print with a bikini‑clad model on his arm, pitching a Charles Atlas fitness program. It was all so wonderfully odd.

Back cover to The Who Sells Out.

Despite the lure of that wonderfully bizarre cover, I never actually bought the album. After spending time listening to it on Spotify recently, I wish I had. The whole record is a bright, mischievous collage of styles and sounds. It runs the gamut, from the satirical mini‑commercials (the brassy, almost Monty Pythonesque Heinz Baked Beans is my favourite) to explosive rockers such as I Can See For Miles. But then it surprises the listener with tender moments such as I Can’t Reach You or Sunrise. I played it for my wife on a drive from London to Niagara Falls and found myself pointing out how each track feels like a quick, clever burst of creativity. If one doesn’t grab you, just wait a minute. The Who will soon be chasing the next idea.

Album sleeve for single, I Can See For Miles.

There are several versions of this album floating around on Spotify. You can start with the original mono release, 13 tracks exactly as listeners heard them in 1967. There’s also the 1995 Deluxe Edition, which adds 10 bonus cuts, including a wonderfully unhinged psychedelic rock take on In the Hall of the Mountain King by Norwegian composer Edvard Grieg (1843–1907). And for the completists, the 2009 multi‑disc set offers both the stereo and original mono mixes, plus roughly thirty additional outtakes, ads, and curiosities that reveal just how much fun the band was having in the studio.

As I was scrolling through the various editions on Spotify, one cover stopped me cold. It featured a brunette woman standing in for Townshend and Daltrey, complete with deodorant roll‑on and a bathtub of baked beans. The album was titled Petra Haden Sings: The Who Sell Out. Intrigued, I pressed play and was instantly rewarded. What I’d stumbled upon was a fully a cappella re‑creation of the record. Every instrumental line and harmony was not simply sung, but magnificently layered, textured and performed entirely by the voice of the woman on that cover, the astonishingly talented Petra Haden.

Album cover to Petra Haden Sings: The Who Sells Out.

My research, which had begun with the four lads from West London, England, took a sharp turn and landed me across the Atlantic with a multi‑instrumentalist from New York City. Born in 1971, she is one of three triplet sisters, the daughters of the legendary jazz bassist Charlie Haden. Among his many accomplishments, Charlie spent years playing with Ornette Coleman. Their shared credits include the 1959 record The Shape of Jazz to Come, an album I wrote about in September, 2023, when it appeared at #248 on The 500.

Charlie Haden (1937-2014)

Musical brilliance clearly runs deep in the family. Her sister, Rachel Haden, plays bass for the Los Angeles rock band That Dog, while their other triplet, Tanya, is an accomplished artist, cellist, and singer, married to one of my all‑time favourite entertainers – actor, musician and comedian Jack Black. Imagine the creativity bursting out at their family reunions? I'd gladly man the barbeque just to be a "fly-on-the-wall" observer.

Jack Black and his wife, Tanya Haden.

As the story goes, it was musician and producer Mike Watt who suggested that Petra Haden record this all-vocal version of The Who’s third record, Sells Out. Watt recently toured with Iggy Pop and The Stooges (three records on The 500) and was also with the punk band Minutemen. My late friend Claudio Sossi wrote about the album Double Nickles on the Dime (#413) back in July, 2020. At Watt’s urging, Petra began this massive project.

Mike Watt.

She took the idea seriously, and ambitiously, with the goal of recreating the entire original album front-to-back -- not just the songs but the commercials, textures and instrumental lines, using only layered vocals. Every guitar riff, bass line, drum fill, horn blast, jingle, and harmony is sung by Petra herself, meticulously overdubbed track-by-track. It took her three years to complete and, when she decided to perform it live, she needed to assemble a 10-woman choir, which she dubbed The Sellouts.

Petra Haden (middle) and the Sellouts, perform the album live.

As it turns out, I saw Petra Haden perform long before I knew who she was. In 2006, my pal and frequent guest blogger, Steve “Lumpy” Sullivan, scored us box seats to see Bob Dylan at the then new John Labatt Centre in London, Ontario. The opening act was the Foo Fighters, who were performing their hard rock catalogue with acoustic arrangements. Providing violin and backing vocals on that tour was none other than the talented Ms. Haden.

My ticket stub for Bob Dylan, The Foo Fighters and Petra Haden.

I didn't end up buying The Who Sell Out in the ’80s, but after re-issues, re-discoveries, chance encounters, and one astonishing a cappella cover, it found me. If there’s a moral to this story, it’s this: trust your curiosity, follow the weird detours, and never underestimate where a baked‑bean bathtub might lead.