The 500 - #120 - Sweetheart Of The Rodeo - The Byrds

I was inspired by a podcast called The 500 hosted by New York-based comedian Josh Adam Meyers. His goal, and mine, is to explore Rolling Stone Magazine's 2012 edition of The 500 Greatest Albums of All Time.

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Album #: 120
Album Title: Sweetheart of the Rodeo
Artist: The Byrds
Genre: Country-Rock, Roots-Rock, Americana, Progressive Country
Recorded: Columbia Studios in Nashville and Los Angeles

Released: August, 1968
My age at release: 3
How familiar was I with it before this week: One song
Is it on the 2020 list? Yes, at #274, dropping154 places
Song I am putting on my Spotify Playlist: 

I am delighted to welcome back, for his third visit as a guest blogger, podcaster and writer of the My Life In Concerts media page, Various Artists. Enjoy.

The Byrds were never one of those bands that I “discovered”: they already existed fully-formed as a contemporary, thriving entity as my awareness of the world around me began to take shape in my later-1960s, childhood brain.

I loved how they sounded, with McGuinn’s chiming, jangling guitar, the gorgeous choirboy harmonies, the brilliant songwriting and interpretations, their musical adventurousness, the trippy folk rock sound, and also their supercool look via McGuinn’s fringe and granny glasses, David Crosby’s capes, and drummer Michael Clarke out-Brian-Jonesing Brian Jones with his barnet.

Michael Clarke with his "barnet" aka: hair. Barnet is cockney
rhyming slang, taken from the annual horse fair, held in Barnet, England.
Barnet fair = hair.

I was also very aware of them as my 12-year-old sister went along with her friends to scream at them when they played here at the London Arena in 1966. She loved the show. (I also only just now realized: my sister and I saw our first concert at the same age).

Concert poster for The Byrds show at the 
London Arena.

While I loved the band, I didn’t actually own a Byrds album until the early 80s. At that time, that 12-string Rickenbacker jangle sound had returned as a massive influence to indie and alternative rock in a big way. So many of my favourite bands of the time -- R.E.M., The Smiths, Orange Juice, Echo and the Bunnymen, and a bit later, The Grapes of Wrath -- were clearly indebted to The Byrds (and Big Star for most of them too) in their music. Most also actively championed California’s Five Mop Tops as an influence and sonic inspiration.

A 12-string, Model 360 guitar from the Rickenbaker manufacturer.

They first hit hard in the summer of 1965 with their innovative folk rock take on Bob Dylan’s Mr. Tambourine Man. As it turns out, that sense of innovation was a quality that the band never stopped embracing, leading to musical tangents and line-up fluctuations in the years ahead. The next few years saw them release a series of adventurous and increasingly psychedelic albums.

Album cover for Mr. Tambourine Man by The Byrds.

In the mid-80s, after purchasing Greatest Hits, a friend of mine who was already a Byrds nut taped most of their albums for me. It was then that I went deep into my own Byrdsmania, particularly loving the journey through their first six.

For those rare bands or artists who literally change the course of music, it is usually one of their greatest honours. Well, The Byrds changed the face of music THREE TIMES.

The Byrds' 1968 line-up, (l-r) McGuinn, Kevin Kelley, Gram
Parsons and Chris Hillman.

First, with their original folk rock hits which launched that genre and movement. The second time around, they became one of the premier California rock acts to go early and deep into psychedelic experimentation, with 1966’ Eight Miles High as one of the very first psychedelic hits.

Album cover for The Byrds' Eight Miles High.

And then there’s change number three which brings us to this week’s album: 1968’s Sweetheart of the Rodeo. Album number six was a sharp left turn into country music, but modern and infused with young people’s values and vibes.

They’d birthed folk-rock. Now they were birthing its cousin, country-rock.

By this time, three of the five original Byrds were gone (Gene Clark, David Crosby, and Michael Clarke) replaced by Kevin Kelly on drums and, much more importantly, Gram Parsons on guitars and keyboards.

The Byrds original line-up, (l-r) Crosby, Clark, Clarke, Hillman
and McGuinn.

At the time, Parsons was largely unknown. He himself had started exploring the country-rock synthesis with his own small-time group, the International Submarine Band. And indeed, a variety of artists had contemporaneously been exploring this genre merge with specific tracks: Buffalo Springfield, Mike Nesmith of The Monkees, even The Beatles and The Stones.

Gram Parsons, who appears three times on The 500 list, with
two bands (The Byrds and The Flying Burrito Brothers) and solo.

But Sweetheart of the Rodeo was a complete leap into the deep end. Initially, McGuinn’s vision for the album was going to be a survey of 20th Century American music, starting with bluegrass and country through jazz, R&B, etc. But it was the newly-installed Parsons who eventually swayed Roger and bassist Chris Hillman into making the record an all-country affair, blended with aspects of rock music and attitude.

Essentially, Parsons wanted to blend a variety of roots genres into what he named as Cosmic American Music.

Image from Robert Rubsum's 2017 article, Cosmic American Music.

The LP’s material ranged from traditional-to-recent country classics (I Am a Pilgrim, The Christian Life, Blue Canadian Rockies, Life in Prison, etc.) as well as countryfied folk (Pretty Boy Floyd) and R&B (You Don’t Miss Your Water). And since this is a Byrds' album, there is the requisite, and excellent, Dylan covers (You Ain’t Goin’ Nowhere and Nothing Was Delivered) although here they were making their public debut as McGuinn sourced both of these songs from the then-unreleased Basement Tapes. (#292 on The 500 list).

The Basement Tapes album cover - a 1975 release from Bob Dylan
backed with members of The Band.

Then there were the two Parsons originals: One Hundred Years from Now and the classic Hickory Wind which he later re-recorded for his seminal and final album, Grievous Angel (#425 on The 500)

When I got that glut of Byrds cassettes in the ‘80s, Sweetheart was one of the first I played as I had read so much about it. I couldn’t have been introduced to it at a more perfect time. In that era, I was listening first to some country-inflected bands, particularly R.E.M., as well as some of the great country legends such as Johnny Cash, Patsy Cline, and Hank Williams along with some of the new, more left-field country artists such as Steve Earle, k.d. lang, Emmylou Harris, and Dwight Yoakam.

In hearing Sweetheart, I experienced the seed that flowered into a variety of more alternative country sounds and movements over the next several decades. I also rediscovered Gram Parsons. I knew who he was as my brother had some Flying Burrito Brothers albums in the early 70s, but had largely forgotten about him and them.

Album cover for The Flying Burrito Brothers, The Gilded Palace
of Sin, #192 on The 500.

I absolutely loved this album from first listen: the songs, the vocals, all the pedal steel and great playing, the whole feel and aesthetic. I went on to play it obsessively in the years ahead, buying the CD upon its ‘80s release and a deluxe version from this century. I still love it today.

A pedal steel guitar being played.

In and around this time, Pamela Des Barres released her landmark book, I’m With the Band: Confessions of a Groupie, of which Parsons is one of the key players. It all just seemed to be in the air at that time.

I'm With The Band: Confessions of a 
Groupie book by Pamela Des Barres.

As with most innovators and innovations, the wider audience is usually not prepared or open-minded enough to initially welcome such a deviation. Indeed, during the recording of this album, the band played a show at the Grand Ole Opry where they received a hostile reaction from the mainstream country audience.

Furthermore, when the album dropped in August 1968, it absolutely tanked (just like the two other very different albums from 1968 that Marc has had me write about: The Velvet Underground’s White Light/White Heat and The Kinks’ Village Green Preservation Society). 

Album cover for The Kinks' Village Green Preservation
Society (1968).

The band and album were essentially shot by both sides upon its release. Anything to do with country music couldn’t have been more toxic or undesirable to the hippie cognoscenti while the typical country audience saw them as long-haired hippie freak weirdo interlopers.

It resulted in SOTR being their lowest-charting and lowest-selling album to date. Initially.

Meanwhile, Parsons had already jumped ship two months before its release as the album vanished.

As it turns out, it was just slightly ahead of the curve. 1968 also saw a roots music revival countering psychedelia with the arrival of The Band’s debut, Music From Big Pink, as well as Bob Dylan’s John Wesley Harding and 1969’s Nashville Skyline, and back-to-roots albums by the Beatles and Stones.

Sweetheart’s influence began making an impact as the country rock genre surged in the ‘70s, with this album -- and Parsons’ post-Byrds career with the Burritos -- being its progenitors.

By that time, SOTR was retrospectively hailed as an influential classic, with its impact now spanning the decades, especially on the Outlaw and then Alt-Country movements.

What started as a commercial failure has become a consistent seller over the decades.

I put it on to relisten to it a few times before writing this piece and it still sounds so fresh, vibrant, and sparkling. Here’s a rodeo always worth attending.